Belkin who merged with Foxconn subsidiary dealing with Apple genuine products is unveiled at CES 2019
Resource from: Engadget Japan https://japanese.engadget.com/2019/01/10/apple-ces-2019/?fbclid=IwAR2vTLf2AI3BSk2pbE2VYPDmm8hZkhZyLm-Fxd9a53XAPIZZEB_Zu3dzQJc
January 11, 2019
At CES 2019, Belkin exhibited the USB - C to Lightning cable.
The price is 25 to 29 dollars (about 3000 yen to 3500 yen) and it will be released this spring
Kevlar fiber with high durability is used for covering the cable. Terminal part is also molded as one piece. Though USB - C to Lightning cable which was not quite approved from Apple, third - party product finally appeared.
Recently, Belkin was bought by Foxconnn Interconnect Technology (FIT) last March and it is under FIT, along with brands like Linksys, Wemo and Phyn. At the CES 2019 venue in Las Vegas, USA, FIT CEO Sidney Lu and Mr. Chet Pipkin, founder and CEO of Belkin, both appeared in the booth and corresponded to the media (top of the article: left Mr. Chet, right is Sidney).
FIT is a subsidiary of Foxconn, a manufacturer that manufactures genuine Apple accessories such as cables, power supplies and earphones that come with the iPhone. Mr. Sidney is involved from the founding of Foxconn, after 20 years of working, he spun off and launched FIT in 2013. Mr. Chet says that he founded Belkin on his motto "Make the technology easy to use," and it has been scaled around the world.The common concept of both is "connecting (connection)." The aim is to expand the scale of the group based in Asia based on this timing when wired was the wireless era. When asked about the division of roles between the two parties, FIT says product direction, management, and manufacturing, and Belkin says it will promote innovation through branding and software development.
On the other hand, is it fair for other third parties since Belkin merged with FIT? The question comes to mind. Mr. Chet said "(for C to Lightning cable) other third parties will be released at the same time." In fact, the schedule around that is scheduled in the past MFi (Made for iPod, Made for iPhone, Made for iPad) It seems to be done to the fair even if we look at the release timing of the product.
Nonetheless, the company Belkin itself is originally close to the Apple, and there are many Apple Store limited items and so on, and cables and the like that are not released by the Apple themselves are arranged in directly managed shops with Belkin.
Although it does not explicitly say, FIT will continue to manufacture genuine Apple goods, so it seems that the advantage of the company which put wireless field in hand increases more and more.
Wemo is a home appliance approach from Linksys to a brand responsible for the IoT field
Phyn's water pipe management system. IoT for infrastructure to manage and control water volume
In addition to the C to Lightning cable at the CES venue, many unpublished products in Japan were unveiled.
Lightning, type C direct connection earphone. It is scheduled to be released in a price range not so expensive
iPad Pro (2018) faster than the one supplied, 27 WAC adapter is also preparing
Mobile charging battery with lightning female charging terminal
Audio adapter for Lightning and Type C
Stand that can charge iPhone and Apple Watch at the same time. Direct-managed store limited model changes design and sells normally
